"If You Aren’t Visible, They Can’t
See You"
SIGAda
’98
MARKETING
OPPORTUNITIES
November 8-12, 1998
Omni Shoreham Hotel
Washington DC
Since 1988 SIGAda has annually sponsored the largest
Ada Conference and Exposition in the world, and the only one held in the
U.S. Previously known as Tri-Ada, the SIGAda ’98 Conference and Exposition
will attract several hundred key Ada decision-influencers, managers, and
technical personnel from all sectors of industry, academia and the government.
Attendees come from around the world to learn the most recent information
about Ada technology, policy, and usage, and to get "hands-on" experience
with new Ada products in the exhibition hall.
If your organization is exhibiting at SIGAda ’98, there
are a number of opportunities available that will increase your publicity
and exposure, and maximize your return on investment in the conference.
Corporate
Sponsorships
Corporate Sponsorships allow you to maximize visibility
for your company, its products and its services. Benefits include a FREE
Conference Registration in addition to the registrations that are part
of the standard exhibitor packages.
Types of Corporate Sponsorships available:
Co-sponsorship of certain higher budget activities
is available. Please review the enclosed list of opportunities for the
one that best suits your company.
Advertising
A perfect vehicle for new product or service announcements,
display advertising is available in both the SIGAda ’98 Final Program &
Exhibits Guide and also the Conference Proceedings. See the Advertising
Page for specifics.
Types of advertising available:
CORPORATE
SPONSORSHIP
OPPORTUNITIES
EVENT SPONSORSHIPS
As a SIGAda ’98 event sponsor, your company will get
the exposure it wants as well as the appreciation it deserves. Promote
your company where attendees will be sure to notice! Attendees have made
the investment of time and money to attend; they are serious! Capture their
valuable attention by sponsoring one of the following events:
-
Tuesday Night’s
Opening Reception & Gala "Lady Ada" show $17,000
(Co-Sponsorship with Ada Core Technologies) First
impressions are lasting impressions! Here’s your opportunity to impress
attendees at the first social event of the Conference! Ada Core Technologies
is again producing and sponsoring the production of the show which will
be a sequel to last year’s hit of the conference. The co-sponsorship would
be for the food, beverage and decor. Sponsorship includes:
-
Your company/organization noted as the co-host and sponsor of the food
& beverage and the decor;
-
Signs with your company or product’s name and booth number strategically
placed throughout the room;
-
Cocktail napkins imprinted with your company name/logo;
-
Acknowledgment in the Final Program;
-
A free Conference Registration;
-
Sponsors will be featured on the SIGAda ’98 web page.
-
Morning and Afternoon
Refreshment Breaks $5,000 each break
While conference attendees are being presented with
a large amount of intense information, why not give them a break! Refreshment
breaks allow attendees to relax, network informally with associates, and
talk in a casual setting. Sponsorship includes:
-
Your company/organization noted as the "exclusive" host;
-
Sign with your company or product’s name and booth number prominently displayed
during break;
-
Acknowledgment in the Final Program;
-
One free Conference Registration.
-
(Customized napkins and/or mugs are available at an extra charge.)
-
Sponsors will be featured on the SIGAda ’98 web page.
MERCHANDISE
SPONSORSHIPS
-
Official SIGAda
’98 Tote Bags $4,000.00
Because registration is the first stop for everyone,
it is also the best opportunity to supply everyone with a bag carrying
your company’s logo. Every attendee will be a walking advertisement both
at the Conference and Exposition, and back at the office when they put
your tote to daily use. Sponsorship includes:
-
Sponsor’s corporate logo imprinted on tote bag
-
Sponsor’s promotional materials may be inserted into bags
-
Distributed to all attendees with their conference materials
-
Acknowledgment in the Final Program
-
Sponsors will be featured on the SIGAda ’98 web page.
-
Customized Nametag
Lanyards $2,000.00
See your company’s name around every attendee’s neck!
This is a cost-effective way to keep your company’s name in front of every
attendee throughout the Conference, and many will use them at other conferences
too. Sponsorship includes:
-
Sponsor company’s name imprinted on lanyard;
-
Distributed to all attendees with Conference nametag,
-
Acknowledgment in the Final Program;
-
Sponsors will be featured on the SIGAda ’98 web page.
Based on interest expressed by exhibitors, additional Merchandise
Sponsorship opportunities will be made available.
SPONSORSHIP
BENEFITS
-
Return your Sponsorship contract by September 25, and your company will
receive a 50-word description in the "Final Program & Exhibits Guide".
-
Sponsors will receive a FREE conference registration. Conference registration
provides an invaluable opportunity to gain technical knowledge and to meet
key Ada professionals.
-
Sponsors may display company literature in the SIGAda ’98 Press Room –
reaching key media contacts with information on your company and products.
-
Free SIGAda 98 logos are available to Sponsors for use in your company’s
communications.
-
Sponsors will be featured on the SIGAda ’98 web page.
ADVERTISING
OPPORTUNITIES
Distributed to all SIGAda ’98 conference attendees and
exhibitors, and also mailed out to the SIGAda membership as an issue of
Ada
Letters, the proceedings will be a lasting reference long after the
Conference is over. Keep your company name and message in front of key
buyers all year long.
-
Back cover** $3,500
-
Inside back cover $3,000
-
Final
Program & Exhibits Guide
The SIGAda ’98 Final Program & Exhibits Guide will
be in the hands of everyone who attends the Conference and Exhibition.
This Guide is the primary reference source for attendees -- referred to
over and over again both during and after the show. Don’t miss this opportunity
to double your exposure at the show and reinforce your presence long after
SIGAda ’98 has ended.
-
Full page, outside back cover** $2,000
-
Full page, inside cover**(front or back) $1,500
-
Full page, black & white ad $1,100
Additional for two color $ 500
The SIGAda ’98 Web Page offers immediate and continuous
exposure. You will reach those on the leading-edge of the hi-tech community.
And, remember, your message will be read by everyone who reads the SIGAda
page, not only those who register for the conference. An ideal way to maximize
exposure when you combine this with one of the other advertising or sponsorship
options.
-
Link from SIGAda Web Page $ 100
**Available on a first come basis
SPONSORSHIP
AGREEMENT
We want to take advantage of the following SIGAda ’98 marketing opportunities:
Item(s) price
___ Tuesday Night Opening Reception & Show (co-sponsorship) $17,000
___ Morning and Afternoon Refreshment Breaks (each break) $5,000
___ Advertising - Proceedings Back Cover $3,500
___ Advertising - Proceedings Inside back Cover $3,000
___ Advertising - Final Program - Full page, outside back cover $2,000
___ Advertising - Final Program - Full page, inside cover (front or
back) $1,500
___ Advertising - Final Program - Full page, black & white ad $1,100
___ Advertising - Final Program - Additional for two color $ 500
___ Advertising - Web Page $ 100
Merchandise
___ Official SIGAda ’98 Tote Bags $3,500
___ Customized Nametag Lanyards $2,000
___ Other: ____________________________ $ _____
Miscellaneous
___ Marketing flyer (1 sheet) inserted into registration packets $200
___ Marketing brochure or pamphlet inserted into registration packet
$250
TOTAL $_________
Net amount due: $___________
Company Name:
Contact Person _________________________________ Title __________________________________________
Signature ______________________________________ Date ________________________
Company Address:
City _______________________________ State ____________Zip _________________
Telephone ____________________ Fax __________________ e-mail ____________________________________
Please return this form with payment to:
SIGAda ’98, Sponsorship Manager, c/o R. E. Abraham & Associates,
Inc.
3717-B University Drive, Durham, NC 27707
Phone: (919) 419-8242; Fax: (919) 490-0663
E-Mail: brianabraham@mindspring.com
Checks should be made payable to ACM/SIGAda ’98
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created 11 September, 1998